Anatomy of a Deepfake: Can You Spot the Lie?

This infographic explores the anatomy of deepfakes: AI-generated videos and audio so convincing they can make anyone appear to say or do things they never did. Once a novelty, deepfakes are now powerful tools for fraud, misinformation, and identity theft. The infographic explains step by step how deepfakes are made, from data collection to AI model training, synthesis, and post-processing. It also highlights real-world cases, including the $25M Arup fraud and attempted impersonation of WPP’s CEO, as well as survey findings that show over half of U.S. and U.K. businesses have been targeted. Finally, it offers practical guidance on spotting deepfakes, from unnatural blinking and poor lip-sync to distorted hairlines and mismatched lighting. The takeaway is that seeing is no longer believing, and verifying what’s real has never been more critical.