They want reassurance that their data is safe with you. A secure domain, a protected email system, and visible cyber hygiene are business advantages.

When customers receive spoofed emails from your domain or can’t load your website securely, trust erodes fast. A single misconfigured setting, visible to anyone on the internet, can make your business look careless or unprepared.

See Cybersecurity as a Brand Advantage on how taking visible steps to protect your digital presence improves customer perception and loyalty.

A Cyber Essentials Health Check lets you demonstrate your commitment to security and correct public misconfigurations before customers, partners, or attackers notice. It highlights:

• Email Protection Is in Place: Valid SPF, DKIM, and DMARC records.
• Your Website Is Secure: Active, valid SSL/TLS certificates.
• You’re Not an Easy Target: No open ports or exposed admin panels.
• You Care About Cyber Hygiene: Regular visibility into what attackers see.

Trust grows when customers see security being taken seriously, not only through compliance, but through active attention to what’s publicly visible.

• Read: How Cyber Incidents Impact Customer Trust.
• Follow on LinkedIn: Cecure Intelligence Limited for tools, stories, and updates on building a secure brand reputation.

Public misconfigurations can quietly damage how your brand is perceived. Knowing what attackers and customers can see is the first step toward confidence.